Media & Positions
Open letter: “Know your business customer”
21 September 2020

Open letter: “Know your business customer”

“Know your business customer” (KYBC) obligations: a real and tangible solution to reduce illegal content with minimal burdens on intermediaries and legitimate businesses....
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Alex Agius Saliba

Internal Market and Consumer Protection Committee rapporteur

28 Sept 2020 


“For the first time, we are introducing at EU level new concepts, such as Know your Business Customer, ex-ante rules for the digital sectors, special responsibilities for online marketplaces to guarantee consumer safety, stricter rules on targeted advertising and AI mechanisms and a scope that will encompass companies established even outside the EU”


“Such a measure will help address one part of the problems with disinformation, misleading, or illegal content, and the sale of unsafe and fake products online”

European Parliament

Plenary Session

28 Sept 2020


“The principle of “what is illegal offline is also illegal online”, as well as the principles of consumer protection and user safety, should become “guiding principles” of the future DSA”

Margrethe Vestager

Executive Vice-President

3 Jul 2020


“For a start, platforms need to better identify those who are selling on their market places. It is ridiculous that a trader that has been caught selling illegal products can disappear in thin air, and sign in under a different name five minutes later. Platforms also need to act much more rigorously against illegal products and services offered on their platforms. And they have to cooperate more closely with law enforcement authorities, so that the authors behind such criminal activity can be caught.”

 Thierry Breton

Commissioner for Internal Market

2 Jun 2020


‘Non-compliant products are dangerous for consumers but also undermine the level playing field for businesses by providing competitive advantages to companies which do not follow the rules.’

World Economic Forum Partnership Against Cybercrime

Insight Report

Nov 2020


“Private companies need to recognize that they have a significant role to play in not only identifying criminal trends and activities, but also in actively countering them… By working together against cybercriminals, they can dismantle malicious infrastructure, gather and preserve evidence for arrest and prosecution, and rescue and restitute lost assets.”


Internet Organised Crime Threat Assessment (IOCTA) 2020

5 Oct 2020


“With the growth of cloud services, a new modus operandi has emerged in which threat actors rent virtual private servers from legitimate hosting providers using fake or stolen identities. This highlights the need for stronger KYC policies with businesses and organisations across the sector.”

 the Center for Data Innovation

How Including the “Know Your Business Customer” Requirement in the DSA Could Help Address Some of the Web’s Biggest Problems

20 Nov 2020


How much should Internet platforms know about the businesses that use their services? One proposal on the table for the Digital Services Act (DSA), an update to the EU’s nearly two-decade-old eCommerce Directive, is to require platforms implement a “know your business customer” (KYBC) policy to prevent bad actors from operating under a cloak of anonymity. The idea, which has gained support from the Commission’s top executives and some representatives from various industries, ranging from media publishers and advertisers to pharmaceutical companies and the sporting goods industry, presents an opportunity to improve online services for businesses and consumers, if properly implemented.


The DSA has created an opportunity for the EU to consider new strategies for improving the online environment, protecting consumers from various risks, and enhancing the competitiveness of online businesses, and a carefully implemented KYBC requirement could help achieve these goals.”